Sounds Like Money – The Importance of Audio Branding on the Web
February 21, 2007
Bum, bum, bum, bum. Well, it doesn't translate well in print, but had you been listening to this sound you'd most likely immediately recognize the familiar Intel audio signature. Without benefit of the logo or any visual cues, a majority of the brand attributes associated with Intel immediately come to mind. This is the power of sound, and in the Internet space it's being virtually ignored.
Read the full article at: http://www.beatsuite.com/newsdetails/newsdetails/33
