Most organizations have relied almost exclusively on the sense of sight to communicate who they are, what they do and why they matter. Yet sound has unquestionable potential in creating impressions. Sound triggers recall and reactions. And much like good visual or industrial design, it also has the ability to convey value and strengthen brand reputations.

Read the full article at: http://www.aiga.org/content.cfm/building-brand-value-through-sound

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