Jack Rovner, Bon Jovi’s manager, says commercial partners should complement musicians’ vibe, lifestyle and message. The right commercials, television shows and movie soundtracks can make or break a band. Some artists, aware of dwindling revenue from album sales, are quitting the big labels and working directly with experts in merchandise, touring and digital downloading.

Read the full article at: http://www.nytimes.com/2007/10/28/business/28rockers.html

Go Back