Compilation CD

Nationwide Insurance needed to increase awareness around their “Driver’s Seat” campaign while also building upon their brand loyalty within their customer base. To accomplish these sound branding goals, Muzak created a fully licensed custom promotional CD solution to be used as a customer loyalty gift. Artists included Tom Cochrane, Everclear, War, Smokey Robinson, Bobby McFerrin, the Vines and more. Nationwide utilized 150,000 units to promote awareness of their branded music CD and thank their most loyal customers for their business.